"THINK LIKE A STORYTELLER. ACT LIKE A TV PRODUCER."
"THINK LIKE A STORYTELLER. ACT LIKE A TV PRODUCER."
LEARN THE SECRETS OF
TOP BUSINESS STORYTELLERS
In 2020, after months of watching the world get Zoom fatigue, three of 
the world’s top Storytellers – Chris Nolan, Shawn Callahan, and Doug Keeley 
- got together to create a solution that would make any event better.

In the virtual event world, business people have 
to  "Act like Storytellers and Think Like TV Producers".
We call this approach "Storifying Events".
Simply put, Storifying Events is the process of injecting stories into events to 
get audiences’ Attention & Retention. 

These can be “Big S” stories or “small s” stories. Corporate stories. Customer stories. Personal Stories. Strategy Stories. Vision Stories. Future Stories. Almost any kind of story.

You can scatter them throughout an event – or make the event itself 
one big story. We'll show you how to take any event –– a meeting, conference, or worldwide summit –– and use stories to take them from zoom-out talking heads to 
powerful, influential, impactful, and engaging broadcast experiences. 

LEARN THE SECRETS OF
TOP BUSINESS STORYTELLERS
In 2020, after months of watching the world get Zoom fatigue, three of the world’s top Storytellers – Chris Nolan, Shawn Callahan, and Doug Keeley - got together to create a solution that would make any event better.

In the virtual event world, business people have to  "Act like Storytellers and Think Like TV Producers".
We call this approach "Storifying Events".
Simply put, Storifying Events is the process of injecting stories into events to get audiences’ Attention & Retention. 

These can be “Big S” stories or “small s” stories. Corporate stories. Customer stories. Personal Stories. Strategy Stories. Vision Stories. Future Stories. Almost any kind of story.

You can scatter them through an event – or make the event itself one big story. We'll show you how to take any event –– a meeting, conference, or worldwide summit –– and use stories
to take them from zoom-out talking heads to powerful, influential, impactful, and engaging broadcast experiences. 

THE POWER OF STORY

Stories are the most powerful form of human communication. 
When you use them in an event they help you connect with your audience, 
land your messages with impact, and become unforgettable.
That's the essence of storifying an event.

WHY STORY? 

Humans are hardwired to stories. We invented “story” as a way to make sense of the world 
around us and to remember important ideas.  

For some reason, unbeknownst to us, modern businesses are the world’s first tribes not to use stories intentionally. That’s a fatal flaw –– especially in a virtual world.  Because stories are "the most powerful form of communication" to keep your people inspired, focused, and engaged.


THE POWER OF STORY

Stories are the most 
powerful form of human communication. 

When you use them in an event they help you connect with your audience, 
land your messages with impact, and become unforgettable.

That's the essence of 
storifying an event.

WHY STORY? 

Humans are hardwired to stories. We invented “story” as a way to make sense of the world around us and to remember important ideas.  

For some reason, unbeknownst to us, modern businesses are the world’s first tribes not to use stories intentionally. That’s a fatal flaw –– especially in a virtual world.  Because stories are "the most powerful form of communication" to keep your people inspired, focused, and engaged.



THE NETFLIX APPROACH
How do you keep your people motivated on a computer screen or even an iPhone? 
Talk louder? 

How do you communicate your new strategy? 
By broadcasting your PowerPoint deck? 

How do you keep the sales force energized? 
By sending them to virtual Hawaii? 

We think not. Virtual events are TV.
And today,  if we want to create events that have an impact and keep attention on a screen,
business people have to think like NETFLIX. 

So we've developed three "TV broadcast" approaches to events.
THE NETFLIX APPROACH
How do you keep your people motivated on a computer screen or even an iPhone?
Talk louder?

How do you communicate your new strategy?
By broadcasting your PowerPoint deck?

How do you keep the sales force energized?
By sending them to virtual Hawaii?

We think not. 
Virtual events are TV.

And today, if we want to create events that have an impact and keep attention on a screen,
business people have to think like NETFLIX.
So we've developed three "TV broadcast" approaches to events.
Smaller. Maybe not a big budget or timeline. 
Start your Storifying Event adventure with...
THE INDIE
Indies typically use lots of “small s” stories, with simple videos, 
maybe with a host to hold it all together.
Smaller. Maybe not a big budget or timeline. 
Start your Storifying Event adventure with...
THE INDIE
Indies typically use lots of “small s” stories, with simple videos, 
maybe with a host to hold it all together.
Think like Ken Burns. 
Storify your event with...
THE DOCUMENTARY
Lots of different media from different places. 
A narrator to tie things together and usually to interview 
executives, customers, your people – whomever. 
Think like Ken Burns. 
Storify your event with...
THE DOCUMENTARY
Lots of different media from different places. 
A narrator to tie things together and usually to interview 
executives, customers, your 
people – whomever. 
Bigger budget with a thematic storyline...
THE BLOCKBUSTER
Lots of videos with high end production.
You know – a blockbuster!
Bigger budget with a thematic storyline... 
THE BLOCKBUSTER
Lots of videos with high end production.
You know – a blockbuster!

HOW WE WORK 

Chris, Shawn, and Doug have decades of experience designing, producing, and hosting conferences, TV specials, and videos.  We've also trained thousands of executives on how to use stories in their presentations.

You can use us as your production team, or we can work with your production team.
 It’s up to you.
We have a 5 step process for every type 
and scale of event:
1. Briefing Call
Define your event, your goals, audience, budget and style? What resources do you have?
2. Proposal
We’ll come back with a simple proposal that defines the best way to storify your event.
3. Production
We work with your production team or tap our network of resources to get it done.
4. StorySpotting
We’ll help you Spot, Capture, and Craft your company or presenter stories as needed.
5. Execution
We can coach your presenters, conduct “onstage” interviews, and even narrate your event.
We can also help you with broadcast or streaming resources to make sure the conference runs flawlessly.
Whatever your goals. Whomever your audience.
Whatever your event. STORIFYING will transform it.

HOW WE WORK 

Chris, Shawn, and Doug have decades of experience designing, producing, and hosting conferences, TV specials, and videos.  We've also trained thousands of executives on how to use stories in their presentations.

You can use us as your production team, or we can work with your production team. It’s up to you.
We have a 5 step process for every type 
and scale of event:
1. Briefing Call
Define your event, your goals, audience, budget and style? What resources do you have?
2. Proposal
We’ll come back with a simple proposal that defines the best way to storify your event.
3. Production
We work with your production team or tap our network of resources to get it done.
4. StorySpotting
We’ll help you Spot, Capture, and Craft your company or presenter stories as needed.
5. Execution
We can coach your presenters, conduct “onstage” interviews, and even narrate your event.
We can also help you with broadcast or streaming resources to make sure the conference runs flawlessly.
Whatever your goals. 
Whomever your audience.
Whatever your event. 
STORIFYING will transform it.

JUST A FEW OF OUR CLIENTS

JUST A FEW OF 
OUR CLIENTS

WHO WE ARE
Your Storifying Events Guides.

CHRIS NOLAN

90,000 Feet Studios
chris@90000feet.com
Multiple Emmy winning writer-director with decades of brand storytelling experience for the world's largest brands, unique event expertise, and award-winning production know-how.  

SHAWN CALLAHAN

Anecdote
shawn@anecdote.com
Best selling author, thought-leader, founder of Anecdote, the world's leading business storytelling firm. Shawn helps organizations and executives put their story to work in 28 countries.

DOUG KEELEY

Stories Rule!
doug@storiesrule.ca
Keynote speaker, moderator, master storyteller, and creator of a thousand conferences. Globally recognized business storytelling coach, consultant, and event strategy expert.
WHO WE ARE
Your Storifying 
Events Guides.

CHRIS NOLAN

90,000 Feet Studios
chris@90000feet.com
Multiple Emmy winning writer-director with decades of brand storytelling experience for the world's largest brands, unique event expertise, and award-winning production know-how.  

SHAWN CALLAHAN

Anecdote
shawn@anecdote.com
Best selling author, thought-leader, founder of Anecdote, the world's leading business storytelling firm. Shawn helps organizations and executives put their story to work in 28 countries.

DOUG KEELEY

Stories Rule!
doug@storiesrule.ca
Keynote speaker, moderator, master storyteller, and creator of a thousand conferences. Globally recognized business storytelling coach, consultant, and event strategy expert.
FREE CONSULTATION
Get first hand insight into Storifying any event from a webinar to a major international summit!
STORIFYING EVENTS WEBINAR REPLAY
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FREE CONSULTATION
Get first hand insight into Storifying any event from a webinar to a major international summit!
STORIFYING EVENTS WEBINAR REPLAY
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